Creighton Elinski 1060 North Valentine Salt Lake City, Utah 84116 716.462.0049 email@example.com
Humless Energy Storage Systems - Marketing Director Lindon, UT Humless.com
· Rebuilt the company branding, marketing strategy, website, eCommerce and digital business · Designed a sales based website to push eCommerce as our main driver of sales. Grew online sales from $10k to $1.2m in 2 years. We are able to keep the sales team lean and efficient using the website as the key sales tool. · Focused SEO and SEM to promote sales and awareness through research and trend following. The site now ranks on the first page in Google for with our industry competitive keywords. · Pushed the business into new markets that have created a 300% increase in web traffic from new channels. · Managed a team of marketing specialists to create a efficient and effective workplace. Implemented a marketing pipeline in our CRM to better manage a team of in and of office employees. Projects finished on time and with better quality. Emails marketing, social media marketing, web promotions and other paid ads became more effective with scheduled implementation. · Researched and created new markets inside of our industry follow product demand. Created new products to fit the new markets. The tiny home craze is one of our new largest markets that was unfulfilled in easy to install battery and solar systems. Humless is now the leading tiny home power supply company.
Creative Energies Solar - Marketing Manager June 2015 - September 2016 Salt Lake City, UT CEsolar.com 801.487.6489
· Developed a marketing strategy that partners with the University of Utah and Utah Clean Energy to implement the U Community Solar program that has kept the company at install capacity though out 2016. · Created an updated brand image that better fits the company image as a local and tenured solar company, which includes a new logo, consistent message, content, website, promotional materials and Excel-based solar proposals. · Increased internet presence through a content creation driven marketing plan focused on SEM, SEO, Social Media, blog and website site development specific to each Creative Energies location. · Developed, budgeted, and maintained a content channel marketing plan to promote the new brand image coordinated with a content creation team, solar manufacturers and sales teams · Organized marketing calendar based on seasonal trends in the solar industry · Coordinated campaigns between our offices in Utah, Idaho and Wyoming
WSD Custom Skis - Marketing and Brand Manager January 2013 - April 2016 Murray, UT WSDCustomSkis.com 801.998.8382
· Created a brand image that promotes a connection between business and consumers emphasizing our production team of engineers · Design a start to finish marketing strategy integrated with the new brand image for a consistent message throughout the company · Developed and maintained a schedule of marketing outlets including digital media, print advertising, PR, trade shows, demo days with a consistent theme · Highlighting key phrase “custom skis”, moved the WSD website from page 17 to page 1 on Google search in 6 months by building a consistent key word focused digital campaign
Level Nine Sports - Retail Sales Manager December 2012 – March 2015 Salt Lake City, UT LevelNineSports.com 801.973.7350
· Redesigned the storefront to have a more logical store flow and trained teams to better serve customers · Maintained inventory and prepared for seasonal shifts in demand · Sales leadership through out the retail store, brought a consistent and educated employee base to the company · Training employees, team management, and conflict resolution · This position has developed my skills in teamwork, time management and creating effective communication throughout the workplace.
University of Utah, Salt Lake City, Utah BS, Business - Entrepreneurship and Marketing January 2012 – November 2014 Graduating GPA 3.65 – Deans List www.utah.edu
Salt Lake Community College, Salt Lake City, Utah BS, Business Administration September 2009 – December 2011 www.slcc.edu
Plymouth State University, Plymouth, New Hampshire BS, Business Administration September 2005 – June 2008 www.plymouth.edu
Additional Skill Sets:
Strategic SEO and SEM. PPC and CPC. Marketing Automation. eCommerce. Trends and Forecasting Markets. Google Analytics and Adwords. Microsoft Excel and Word. Wordpress front and back end web development. Social media management and analytics. Content creation. Adobe Photoshop, Illustrator, Premiere Video Editing. Digital and film photography and videography. Drone videography.
Outside Activity: Ski designer at WSD Custom Skis LLC. Product Development. Avalanche Training Level 1 and 2. First Aid, AED and Training. CAD modeling. Skiing, film, photography, wood working, the outdoors, camping, and biking